The gift of adventure!
There's a good reason why fashion analysts are always reminding luxury brands that their clients don't buy items, they buy experiences. The watchmakers at Panerai like to add adventure to their watches.
The Experiences Program invited owners of the Submersible GMT Titanio Mike Horn Experience Edition model to the Himalayas with explorer Mike Horn, while the Submersible Tourbillon GMT Luna Rossa Experience Edition offered privileged regatta access with the Luna Rossa Prada Pirelli team.
And the Submersible Chrono Navy SEALs were given the opportunity to train with the US Navy SEALs. In May 2025, Panerai watch owners will enjoy a helicopter flight over the stratovolcano Mount Etna, wine tasting in a Sisilian winery, and finish up with a cruise on the historic Eilean yacht.
The watch's historic flair is emphasised by the hand-polished brunito (Ital. burnished) finish on the PVD-coated 45-mm steel cushion-shaped case. The gradient sandwich dial has a warm grayish sandy tone and a lower layer filled with beige Super-LumiNova. It conceals the hand-wound Panerai P.5000 movement with an eight-day power reserve.