Your team, your chronograph.

 

The watch brand Tudor's entry into the world of cycling is virtually unrivaled. The company hasn't simply become a race sponsor or joined a list of a team's partners—they've built their own professional team and become the official timekeeper of the four most important UCI World Tour road bicycle races.

 

And all of this has taken place within a couple of years. It's an outstanding start, especially when you consider the level of activity that Rolex's younger brother has ramped up in sports more generally: Tudor became the Main Partner of Alinghi Red Bull Racing for the 37th America's Cup, and an official partner of the Visa Cash App Racing Bulls Formula One team in 2025.

 

Tudor Pelagos FXD Chrono Pink “Giro d’Italia” Cycling
Tudor Pelagos FXD Chrono Pink “Giro d’Italia” Cycling

The company burst onto the cycling scene in 2022, when Tudor supported retired Swiss professional road racing cyclist Fabian Cancellara in his efforts to build his own team. At the end of the year, the Tudor Pro Cycling Team was granted a UCI ProTeam license for the 2023 season (the highest level of team registration to participate in World Tour road races).

 

And Tudor became the official timekeeper of all races organized by RCS Sport, including Milan-San Remo, Il Lombardia, Strade Bianche, and Giro d'Italia. Tudor Pro Cycling joined the cyclists at the starting line of the Giro d'Italia for the first time last year, and the watch brand launched a watch with pink "Maglia Rosa" details like the pink jersey awarded to the leader of the Giro d'Italia's general classification.

 

The first "Maglia Rosa" jersey was introduced in 1931 by Armando Cougnet, a sports journalist at La Gazzetta dello Sport — the newspaper with pink pages that organized the first race. The unlimited Pelagos FXD Chrono "Cycling Edition" is being replaced by the Pelagos FXD Chrono "Pink" for Giro d'Italia 2025, limited to 300 pieces.

There are more pink highlights: more pink on the subdials (the 45-minute counter and small seconds), and a stripe down the textile strap. But black is the dominant color on this watch with a carbon composite case measuring 43 mm × 13.2 mm. The watch is equipped with a MT5813 COSC-certified chronograph movement (based on the Breitling B01), and it has a silicon hairspring and a 70-hour reserve.