Greubel Forsey's Head of Marketing and Communications Michel Nydegger went skydiving wearing a GMT Sport watch. The stunt was filmed for an unconventional video presentation to launch the new April edition with GMT function. After safely landing back on solid ground,
Nydegger returned to the office with a new strategy for the brand's development. The company's highly complicated watches are now to become even rarer, which will allow Greubel Forsey to focus on more accessible models if you can even use this adjective to describe manufacture models.
The Greubel Forsey GMT Earth is a good example of how models become more sought after by collectors as less and less pieces are released in limited edition series. This watch debuted in 2011, and back then it was launched in a limited edition of 33 pieces.
In 2015, the GMT Black version of the watch was introduced at SIHH with a set 22-piece limit. And now we have the latest version of the watch with even more black elements. This time, the series is limited to just eleven pieces — a third of the collection's initial limit.
The watch's characteristic features remain unchanged. It's still a watch that features a full globe on its dial which performs the universal time function for any location on the planet — you just need to know your geography. What makes the globe special is that it's not only visible on the dial, it can also be seen from the side through the sapphire caseband.
The counter for a second time zone is subtly embedded to the side of the hour and minute hands on the skeletonized dial. The appearance of the indication for the 72-hour power-reserve on the other side of the dial has been updated.
The semicircular arc with a small seconds hand at 3 o'clock has been replaced with an elongated hand which hangs over the indication. Underneath this hand is a 24-second tourbillon inclined at a 25-degree angle.